Our staff consists of both our own staff along with a network of experienced coaches and consultants. Everyone who works with us has excellent competence, long experience and great commitment and passion in client development! 

All our coaches undergo regular training and education in the Newstart model för career development™ which follows leading international coaching best practice. Many of us have the PCC certification, which is the second highest level of the International Coach Federation.


Click on the images to read more about us!

Peter Cederqvist

President and Founder 
Contact Peter by email  e-mail
or call +46 70-426 90 01 alternatively +46 8-653 66 36


Peter runs since 2002 Newstart and is the company's CEO. He works with outplacement and individual coaching of managers and employees, as well as holding training courses, seminars and lectures in leadership coaching and change management. 
He is also a business coach to leaders in different companies. 

Read more about Peter here

Anette Ohlsson

Career Coach, Trainer, Training Manager
Contact Anette by e-mail
or call + 46 766-365 618 alternatively + 46 8-653 66 36


Anette works as a career coach, educator and lecturer at Newstart .She works with many outplacement- and redevelopment projects in addition to managing our events and training programs.  
Read more about Anette here

Håkan Bjelke

Contact Håkan by e-mail
or call + 46 766-365 616 alternatively +46 8-653 66 36

Håkan Bjelke

Hakan is Newstarts CFO with responsibility for finance, contracts, and accountin.
Read more about Håkan here

Newstart’s Coaches

Newstart’s consultants and coaches are located all over the country. All our coaches are trained and certified by us at Newstart. Most have passed our one-year training Certified Career Coach. 
Some have many years of experience in line-management positions, HR-consulting work and as coaches.  
All of them have experience in leadership, personel downsizing, recruitment, training, and management and organizational development from various industries. This combination provides a quality assurance for our customers and gives us a solid base for our work with people undergoing change. 

Robert Rönnbom, underkonsult
Pavla Kruzela

Viveka Andersson - Stockholm

Career, CV and Job Coach 
Contact Viveka by  e-mail
or call + 46 70- 05 14 179 alternatively +46 8-653 66 36


Viveka is an experienced career coach within the business sector in addition to private clients, coaching several hundred individuals to date. She has many years of experience in recruitment and as a trainer in personal marketing. Viveka reviews CVs and conducts interview training for both industry and private individuals to enable increased career opportunities. 

Sara Tidala - Stockholm

Career, CV and Job Coach 
Contact Sara by  e-mail
or call +46 70-698 01 20 or +46 8-653 66 36


Sara works with assignments in individual career counseling, outplacement for larger companies and CV / Interview-support for both academics unions as well as individuals. 

Annalena Brighty - Stockholm

Career, CV and Head Coach 
Contact Anna Lena by  e-mail
eller ring +46 70-639 95 59 or +46 8-653 66 36

Annalena is working with leadership development, business and career coaching and resume review of both Swedish and English CVs. 

Robert Rönnbom - Gothenburg

Coaching and Developing Leadership 
Contact Robert per e-mail or  +46 723-33 28 99

Robert collaborates with Newstart in Gothenburg. For 20 years, he has contributed to the development of individuals, groups and organizations through coaching and leadership development leading to change in the people, groups and organizations. 
As a consultant full time, Robert Rönnbom AB, has conducted national and international assignments and projects, for amongst others the City of Gothenburg, Ericsson, Volvo, the Swedish Armed Forces, the Second AP Fund, Waterfall. 

Pavla Kruzela - Helsingborg

Career Coach, Mentor Coach, Leadership Coach 
Contact Pavla e-mail eller +46 70-62 83 995

Pavla has an MBA. Since 1990, she has had her own business where she has provided tailor-made training and coaching for companies. She is certified in a number of psychological self-awareeness tools  and Master Certified Coach by the ICF. 
In parallel with her business she conducts research and teaching in the Department of Service Management, Campus Helsingborg, Lund University. She has also performed in-house training at IKEA, GE, AMEX, Alfa Laval amongst others.
Learn more at her website